nikhile — and I had a chance to attend Trek University. Till date whatever we know about bikes was self learned - by experimenting, making mistakes and reading from books and the internet, which is a kinda slow process.
For the first time we met guys, technical guys from Trek who have been doing this for over 30 years, who really loved their bikes and it showed ! The time that we spent with them was brilliant. They knew what they were speaking about and even better, understood why they were doing it. And they rode bikes ( sarcasm, but important :) ).
Kinda makes me understand why the age old tradition of a Gurukul was so awesome. If you are really interested in something you might not be able to learn it by just attending a session or two. You got to live the path and a fast track way would be to stay and work with a person who is substantially better than you in that field.
The little time that we spent with these guys gave us an insight into the way Trek works. Apparently these guys go around the world taking dealers through what Trek stands for, what their bikes are capable of and the kind of research thats happening in this field.